5 Ways to Generate More Real Estate Leads
Why do people sell houses? It’s a life event of one form or another. This is not new, but every so often we need reminders. In the age of information, you can pick and choose which event on which to focus and make a niche out of it. For instance, divorce lists are generated instantly as they happen, as are foreclosures and bankruptcies. Use a service like ReboGateway to get fresh lists of a variety of different life events. Try to dominate one area and perfect your pitch. And if you make your target list manageable, you can get more personal. For example, put your pitch in a letter hand-signed by you, with any supporting documents, and your business card in a hand-addressed envelope. It’s sure to get opened and read.
Slydial is a great app for your smartphone that allows you to leave a voice message on any mobile phone in the United States without it actually ringing the recipient’s phone. One of its uses is with your SOI and past clients, your best referrers. If you want to keep in touch with your clients and just say hello but have 30 contacts to reach in an hour, Slydial is perfect. With Slydial, you can quickly and easily leave 30 messages early in the morning and not have to worry about waking anyone up. Another tip is to use it for holidays by recording the message once and sending it out to everyone (this is an upgrade feature).
Some agents consider contacting expired and withdrawn as well as for sale by owner (FSBO) listings as a go-to lead source. Phil Gerdes, an agent with Christie’s International, says this: “Some agents frown on making these calls. Others are just too scared to dial. We dominate this lead source and can attribute much of our success this year to it. I do get yelled at—a lot. I do get hung up on, but the key is to understand the potential client’s disappointment and match it with the same level of intensity, be it low or high, but with recordable, proven solutions. In my market, the average days on the market for a closed transaction is 52 while mine is 18.” ReboGateway, as well as others, can help you generate these lists.
Target Abandoned Properties
Driving for dollars involves driving the streets of your city and identifying properties that look dilapidated or abandoned. Once you spot a house that fits the profile, record the address of the property and then send marketing materials to the property owner encouraging them to reach out to you if they are interested in selling their property.
Postcards let you generate leads, especially when you use the Corefact Home Estimate feature, by directly marketing to homeowners. Postcards are an affordable and eye-catching way to generate leads within a specific neighborhood by promoting for-sale properties, sharing market statistics about recently sold listings, and provide dozens of other ways to stay consistently top-of-mind. Staying consistent is hard for some agents, so be on the lookout for ways to automate a campaign like the Corefact Elite program.
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