Online Seasonal Marketing With Social Share
Did you know that 77% of Realtors actively use social media for real estate in some way, shape, or form? And that 47% of real estate businesses note that social media provides them with the highest quality leads versus other sources. The easiest way to begin your online seasonal marketing is to focus on your client's needs throughout each season. Their needs may include monthly home maintenance tips, seasonal DIY projects, and annual property tax reminders.
Are You Ready To Market Online?
You can create even more opportunities to engage by breaking this down further into information for different types of buyers and sellers. Have you heard that 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)? Let's translate that. Social media can be an absolute goldmine for real estate businesses.
We have created the Social Share platform to help you consistently fill your social media feed with engaging, relevant, and fun content. Quickly grow your social media presence, giving you more access to your sphere, potential sellers, and a massive pool of buyers. Social Share from Corefact is a stress-free way for real estate agents and experts to elevate their social media marketing. Connecting with leads online just got easier!
Is The Real Estate Business Seasonal?
Yes, the real estate business is seasonal and varies depending on your location.
Annually, transactions and prices tend to be above-trend in the summer, while activity typically slows down in the winter. Seasonality plays an essential role in the housing market since it impacts the housing demand and supply. While prices may be higher in the summer, we often see more transactions closing in the spring compared to the summer.
For regular real estate seasons, we have seen the benefits of each season being:
- Spring: Homes Selling Faster
- Summer: Higher Inventory
- Fall: You're The Center Of Attention
- Winter: Serious Buyers
What is the best marketing strategy for real estate?
Let's break this down for the best strategies during each season.
Spring Marketing Strategy
In the spring, the real estate market typically comes to life. Like flowers, it pops its head up from winter and beautifully emerges from its holiday sleep. It’s the perfect time to engage with would-be buyers and sellers to remind them you are at their service if they’re ready to make a move. Spring offers many marketing opportunities with its numerous holidays and other obvious ways to engage your target audience. Market news and home updates are perfect for showing your expertise while educating. Spring Forward, St. Patrick’s Day, Easter, and Mother’s Day are just a few of the celebrations you can share online and offline for positive brand impressions.
What to send:
- Spring Newsletter with market news and home update ideas
- Spring Forward Postcard
- Social Share templates ready to share: Spring, Easter & National Parks
Summer Marketing Strategy
When school breaks for summer, many home buyers and sellers may think about moving. Continue your branding during this period and take advantage of the many ways you can market yourself for domination. A Fourth of July postcard or social media post is an easy one. Also, market reports, neighborhood micro reports, or national housing trends are all good ways to get the attention of your target market.
Fortunately, with Corefact, wherever your clients live, we can customize a Home Estimate directly for them. Your farm lists can be contiguous or not. Using the Home Estimate QR code makes it easy for homeowners to check their home value wherever they are. Get leads while you’re marketing!
What to send:
- Summer Newsletter with market trends
- Summer Home Estimate Postcard
- Social Share templates ready to share: Community Events, Hot Market & Investment Property
Fall Marketing Strategy
When the temperature starts to lower, the days get longer, and the holidays are in sight, you want to stay top-of-mind with consistent seasonal branding. Use the Corefact fall newsletter for national housing market information and homeowner tips, or write your own articles sharing local information and news. This flat mailer sticks out in the mail and offers you various mailing side options.
Use the fall to send out note cards to your sphere of influence. Choose from many different styles and copy options. Hand addressed note cards almost always get opened and show a special kind of thoughtfulness to the recipient. Here are 12 unique messages you can include inside your handwritten thank you note cards.
What to send:
- Fall Newsletter with home update ideas
- Thank you Note Cards
- Social Share templates ready to share: To Buy or Not To Buy, DIY Tips & Ask Me Anything
Winter Marketing Strategy
As the market slows and the familial holidays commence, it’s a perfect time to connect and show gratitude with your farm and sphere of influence. Start out with our quarterly newsletter which will start with predictions for the new year. Then send Thanksgiving and December holiday greetings. A Home Estimate QR code with a tear-off business card is a twofer. You’ll be using a strong call to action while giving recipients something to hold onto. Just because the market slows, it doesn’t mean you should stop your marketing efforts. The key to becoming dominant in your farm and keeping your sphere engaged is through consistent marketing.
What to send:
- Winter Newsletter with market updates
- Holiday Note Cards
- Home Estimate Tear-off Business Card Postcard
- Social Share templates ready to share: Grateful For Referrals, No Place Like Home, Holidays
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