Utilizing the Power of Nostalgia in Your Lead Generation
Nostalgia has power over all of us, whether we are aware of it or not.
Our minds trigger this phenomenon by an old franchise's resurgence, the revival of an old concept, or a variation on a favorite memory -- but nostalgia guides how people build connections with others. A 2012 study published in the Journal of Memory found that nostalgia helps people relate their past experiences to their current lives to make meaning of the bigger picture.
Seeing the bigger picture is exactly why your potential customers are in the market. Whether it's their first, their last, or their home they invest in for future generations of a family - they are searching for the place to call their own. Taking the concept of nostalgia along with seeing the bigger picture and combining the two, we've created a brand new, never before seen vision to introduce your latest client to their newest home.
The Corefact Real Estate Pop-Up Card.
The Pop-Up Card is a one of a kind, direct mailer that grabs the attention of those holding it in their hands by pulling at the proverbial heartstrings of our childhood. Hearkening back to a time where two-dimensional worlds would come alive at the turn of a page, our pop-up cards bring your message to life in a way that sets you apart from the crowd.
In a world where a connection is so easy to come by (thanks to the internet) yet so difficult to ascertain in real-time, pop-up cards help set you apart from other real estate agents; you create a treasured moment between you and your prospect. When that card opens, and this 3D world unfolds before their very eyes, that "awe" moment instantly creates a curiosity.
Your recipient will wonder: What is this card? Who is it from? What does it say? Out of curiosity, those questions have to be answered.
It's just how our brain works -- and just like that, as their eyes begin to pour over the card's words and images, you've immediately set yourself apart from the dozens of other mailers they may receive. And there's your lead.
Take a look at our real estate Pop-Up Cards here.
Our Customer service team is ready to come to the rescue:
Call us: +(866) 777-3986
Monday through Friday 8:00 AM - 5 PM PST
Build Your Brand with Elite’s Automated Farming Campaign
Interested in signing up for Elite, but have questions? We've got answers! Continue reading for our roundup of Elite FAQs.Read More