5 Conversation-Starters for Your Next Open House
Be prepared to easily connect and engage with visitors at your next open house. Select the following strategy that best suits your personal style and desired outcome.
Are open houses really worth your time?
If you are looking for new clients, then open houses are a perfect way for you to engage with a variety of people who are interested in a new home or are curious about homes in their area. This is the best way for you to grow your list of contact and really understand what people in your area are looking for.
1. Be Known As Your Area Expert
Create a list of things you can talk about related to your community. Here are some ideas to get you started.
- Local annual community and charity events
- County or state-wide fairs or festivals within driving distance
- Seasonal farmer markets, movies in the park, or summer concert series
- Holiday events that are unique to your area
- School-related sports teams or recurring events
- Art and culture events, galleries, or museums
- Local school information for families
- Local company information for people relocating and searching for employment
2. Better Understand Potential Buyers
Ask leading questions to help keep the conversation moving with visitors who may be potential buyers. Here are a few questions to get you started.
- Are they interested in this particular house?
- What do they like or dislike about it?
- How many homes have they already visited?
- What is their price range?
- What is something they wish this house had?
- Why did they pick this particular neighborhood?
3. Grow Your Contact List
Here is a simple, yet effective script to help you grow your contact list.
Welcome, I am (agent name) with (broker name), you are (get their names)? Just before you get started on your tour, please sign in. Everyone who signs in receives a $5 coffee card (or whatever your “freebie” is) and we will email you the gift card following the open house. In the meantime, let me get you a flyer with some information about this property.
Give them a chance to look through the property.
What do you like or dislike about this property?
Thank you for stopping by today. Would you like for me to keep you in the loop with updates on this property or about properties that better meet your needs?
Contact me with any questions you may have.
4. Connecting With Neighbors
If the guest is a neighbor, be sure to ask the following questions so you can be better informed for your sellers and potential buyers.
Thanks for dropping by, how do you like living in the neighborhood?
I can keep you posted on the sale price of this home if you like. We find many neighbors are interested in knowing what properties in the community are going for. Would that be of interest to you? Wonderful, what is the best email address?
5. Never Fear - Script To Break The Ice!
Ready to engage with a guest that may seem shy or hesitant to speak with you? Here is a simple script to help you break the ice.
- Can you see yourself in this house?
- Is there anything that you feel is missing?
- If you were going to make an offer on this house today, what would you say needs to be changed?
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